Doing things by heart

Yesterday, in his post "The problem with doing it by heart", Seth Godin states:

The next time you or one of your people starts rattling off the obvious truth by heart, wonder about whether it's obvious because it's true, or true because it's obvious.


I talk to clients who are in the midst of a transition in their lives. They are choosing to eat less. This isn't an easy proposition but they have started examining "obvious truths" of their eating lives. Like:

--I like to get my money's worth

--I can't WASTE food

--I love to eat (this would imply the loving the process)

--I love food (the actual stuff you are eating)

Really? Are any of these truths for you?? Are you sure? Have you given it any thought or have you just accepted these thoughts as your reality without knowing for sure where they came from?

So...

How much to do you need to eat to justify spending $11.50 on a buffet?

What is your definition of wasting food? Isn't it just as much of a waste to eat something you don't need, doesn't taste good, and will make you put on weight?

How many times per week do you eat in your car? If you are driving, talking on the cell phone and mentally reviewing your grocery list while you are eating, you really aren't paying that much attention to the process.

Ditto to the above for paying attention to the food. When was the last time you tasted something, realized it wasn't as good as you thought it would be and didn't eat anymore of it? If you really enjoy food -- you won't enjoy EVERYTHING you put into your mouth because food it too variable in flavor.