Monday, November 16, 2009

Gimme a break...indeed


Yesterday, I will in the car and heard a radio commercial. I tried to find a link to it but was unsuccessful -- maybe you will come across it in your listening, too.

The gist of the commercial is the announcer telling us that coffee breaks used to mean taking a break from work to enjoy a cup of coffee. Now, he informs us, coffee breaks only last the amount of time it takes to get the cup of coffee back to our desk to continue our work. The coffee, that used to be a pleasure to drink, is now just caffeine to fuel our productivity.

Because the coffee won't bring us the pleasure it used to, we should have a Kit Kat bar on our coffee break. This will make it the real break from work we are looking for....

...Really??? Are you listening to what marketers are selling you? You are feeling over-stressed, over-worked, unappreciated (honestly, who doesn't from time to time) but do you really need to buy into the idea that food/chocolate/candy/something from a vending machine is going to make you feel soooo much better?

Some evening take a look at how food is being marketed on TV. Many of the pitches are directing us to use food as an escape from whatever else is going on. How do you think that works for those of us who run on autopilot and do not understand we are packing on pounds because we are being taught it is okay to not deal with the real issues and just use food to make us feel better???

If you need a break from the work piling up on your desk -- there are 100 different ways to make that happen that don't involve food. Figure out when you are running to food because you need a break from the work at hand.

In fact -- need a break right now? Here is a kind of fun link to a mini Kit Kat film -- take your break this way -- without the mediocre candy bar.

No comments:

Post a Comment