Wednesday, July 7, 2010

Betting on Smarter

Again, I love Seth Godin!  His Tuesday post talks about marketing and how some marketers encourage people to be in a hurry and feel they have few options.  They work to make their customers dumber -- that is how they make their sales.

That is what most of the Diet Industry does.  --Limits your options.  --Tells you their is only one way.  "You have to get rid of the foods you love because how can you expect to lose weight while eating regular pizza? " You have to buy their pizza -- it is magic, low-calorie pizza and will melt away unwanted pounds.  Right??!!

The Diet Industry encourages the myth of declining metabolism -- "You can't help it -- you're getting older and your metabolism is slowing down -- that is why you're gaining weight and need our products."  What???  Your metabolism (the amount of energy it takes to keep your body running while you are sitting or sleeping) slows down because you are losing muscle mass -- because you are sitting down so much more than you used to.  If you get up and move more every day, your muscle mass will increase and your metabolism will increase -- then you can eat more calories and maintain the same weight (or eat the same number of calories and lose weight).

I want you to understand you are in charge of your weight and your health!  Chances are it won't be  a perfectly smooth path but you are the only one who can get you there.  Find tools that help you feel better -- help you achieve success.

I am betting on you being more successful if you are better informed and see there are literally millions of good options to manage your weight. 

Don't be dumb.  Don't be in a hurry.  Don't make the Diet Industry rich by letting them convince you they provide the only options.

Be smart.  I am betting on you.

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